Tuesday, October 27, 2009
logo and packaging design: my guardian
I was so excited when my client told me about this product that she needed a logo for. It's a product that keeps kids in their car seats, which means the logo could be kid friendly, but still sophisticated enough for parents. In the initial designs we tried angel wings and halos. I love that the halo made the final cut. I also love the fonts, very kid-like.
I was so impressed with my client and her insightful revisions of the logo. At one point we were using yellow and red and she said all she could think of was McDonald's, which is such a good observation and the kind of thing you want to avoid in branding.
The second image is the packaging, without the product shots, just to give you an idea of how the logo are used. What do you think? Sounds like a cool product, right?